Web, Data and Social Media Operations
Web Development
Web development operations involve various tasks to ensure the smooth functioning, maintenance, and deployment of a website or web application. Here are some key operational tasks:
Development & Maintenance
- Writing and updating code (HTML, CSS, JavaScript, backend languages)
- Fixing bugs and improving existing features
- Implementing new features and functionalities
- Ensuring cross-browser compatibility
Version Control & Collaboration
- Using Git/GitHub/GitLab for version control
- Code reviews and pull request management
- Maintaining development, staging, and production environments
Testing & Quality Assurance (QA)
- Writing unit, integration, and end-to-end tests
- Running automated and manual testing
- Ensuring accessibility compliance
- Load and performance testing
Deployment & Hosting
- Setting up and managing hosting (AWS, DigitalOcean, Vercel, etc.)
- Deploying updates via CI/CD pipelines
- Managing domain names and SSL certificates
Security & Compliance
- Implementing authentication and authorisation (OAuth, JWT, etc.)
- Regular security audits (checking for vulnerabilities, SQL injection, XSS)
- Applying patches and updates to dependencies
Monitoring & Performance Optimisation
- Implementing authentication and authorisation (OAuth, JWT, etc.)
- Regular security audits (checking for vulnerabilities, SQL injection, XSS)
- Applying patches and updates to dependencies
Database Management
- Regular backups and restoration testing
- Database optimisation (indexing, query performance tuning)
- Ensuring data consistency and integrity
Content Management & SEO
- Updating content (if using CMS like WordPress)
- Implementing SEO best practices (meta tags, schema markup)
- Managing redirects and broken links
User Support & Bug Fixes
- Handling user queries and technical support
- Fixing reported issues from users or monitoring tools
- Updating documentation and FAQs
Data Management
Data management operations involve handling data efficiently, securely, and accurately throughout its lifecycle. Here are the key operational tasks:
Data Collection & Entry
- Automating data collection from different sources (APIs, web scraping, IoT devices, etc.)
- Data entry and validation to ensure accuracy
- Handling different data formats (CSV, JSON, XML, etc.)
Data Storage & Organisation
- Storing data in structured (databases) or unstructured (data lakes) formats
- Managing relational (SQL) and non-relational (NoSQL) databases
- Implementing data classification (sensitive, public, internal)
Data Cleaning & Transformation
- Removing duplicate, inconsistent, or corrupted data
- Standardising data formats (e.g., date formats, naming conventions)
- Normalising and aggregating data for better analysis
Data Security & Compliance
- Implementing access control and authentication
- Encrypting sensitive data (at rest and in transit)
- Ensuring compliance with regulations (GDPR, HIPAA, etc.)
Data Backup & Recovery
- Scheduling automated backups (daily, weekly, monthly)
- Testing data restoration processes regularly
- Implementing disaster recovery plans
Data Integration & Migration
- ETL (Extract, Transform, Load) processes for integrating data
- Migrating data between systems with minimal downtime
- Handling schema changes and versioning
Data Analysis & Reporting
- Running queries for business intelligence (SQL, Power BI, Tableau)
- Generating real-time and scheduled reports
- Implementing machine learning models for predictive analytics
Data Monitoring & Performance Optimisation
- Monitoring data pipelines for failures or bottlenecks
- Optimising database queries for speed and efficiency
- Ensuring real-time data updates where needed
Master Data Management (MDM)
- Creating a single source of truth for critical data
- Managing data consistency across different systems
- Implementing data governance policies
Data Archiving & Deletion
- Archiving old or infrequently used data to reduce storage costs
- Implementing data retention policies
- Securely deleting data that is no longer needed
Social Media Management
Social media management involves strategic planning, content creation, community engagement, and performance optimisation to build and enhance a brand's presence online. Here are the key operational tasks:
Strategy & Planning
- Defining social media goals (brand awareness, lead generation, sales, etc.)
- Identifying target audience personas
- Creating a content calendar for posts, stories, and campaigns
- Researching competitors and industry trends
Content Creation & Scheduling
- Designing graphics, videos, and infographics
- Writing engaging captions with relevant hashtags
- Using scheduling tools (Hootsuite, Buffer, Meta Business Suite) to automate posts
- A/B testing different types of content
Community Engagement & Management
- Responding to comments, messages, and mentions
- Engaging with followers through polls, Q&As, and live sessions
- Handling customer complaints and inquiries professionally
- Collaborating with influencers and brand advocates
Paid Advertising & Promotions
- Running targeted ad campaigns on Facebook, Instagram, LinkedIn, Twitter, and TikTok
- Setting up ad budgets, bidding strategies, and audience targeting
- Optimising campaigns for maximum ROI
- Retargeting users based on engagement and website visits
Performance Monitoring & Analytics
- Tracking key metrics (engagement rate, reach, impressions, conversion rate)
- Using tools like Google Analytics, Facebook Insights, and Socialbakers
- Generating reports and insights for data-driven decisions
- Adjusting strategies based on performance trends
Influencer & Partnership Management
- Identifying and collaborating with influencers in the niche
- Negotiating contracts and deliverables
- Tracking performance of influencer campaigns
- Building long-term relationships for brand advocacy
Social Media SEO & Hashtag Strategy
- Researching and implementing trending and niche hashtags
- Optimising profiles with keywords, bio, and links
- Using social listening tools to track brand mentions and trends
Crisis Management & Brand Reputation
- Monitoring negative feedback and PR crises
- Responding promptly to customer concerns
- Implementing reputation management strategies
Cross-Platform Integration & Automation
- Linking social media with websites, email marketing, and CRM systems
- Automating repetitive tasks using chatbots and AI tools
- Integrating e-commerce features (shoppable posts, product tags)
Trend Analysis & Innovation
- Staying updated with platform algorithm changes
- Testing new content formats (Reels, Stories, Threads, etc.)
- Exploring emerging platforms (e.g., Threads, BeReal, etc.)
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